Starting a business is more than having a good problem. It involves constantly meeting a need and generating value for the stakeholders. The stakeholders in every business include the customers, employees and the business owner. If you must satisfy the needs of all these stakeholders, there are certain things you need to do. In this […]
When it comes to choosing a name for your business; there are some fundamental principles you need to adhere to. It doesn’t matter how good your product or service is, you can’t afford to get the name wrong. In this article, we will show you how to choose your brand name for your business or product.